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Kitsu Wear came to us with a vision: create a fashion brand that captures youth culture, edge, and authenticity — all while offering a smooth online shopping experience. Starting from scratch, we developed a brand identity that feels raw yet refined, balancing modern typography with expressive visuals, vibrant color accents, and a distinct attitude that speaks directly to their target audience.

From there, we built a fully responsive e-commerce experience focused on storytelling and speed. We highlighted limited drops, lookbooks, and user-generated content, while making the path to purchase fast and intuitive. The result is an energetic digital presence that not only sells — but connects. Kitsu Wear now stands as more than a fashion label — it’s a movement built for the next generation.